Mumbai: Bollywood Filmmaker Aditya Chopra launched ‘Yash Chopra Saathi’ initiative on Friday to give financial support to the daily wage earners of the film industry during Covid-19 situation.
Under the initiative, the Yash Chopra Foundation will provide Rs 5,000 to the women and senior citizens working in the film industry as well as distribute ration kits to workers for a family of four for an entire month through their NGO partners Youth Feed India. Those who are willing to avail the support can apply through an online application process, a press release issued by the production house said.
Akshaye Widhani, senior vice president, Yash Raj Films said the foundation is committed to provide support to the Hindi film industry and its workers, who have been an integral part of their 50 year journey.
“Yash Chopra Saathi Initiative is aiming to provide support to the pandemic hit workers of our industry who we urgently need to focus on,” Widhani said in a statement.
Last week, Yash Raj Films had also requested Maharashtra Chief Minister Uddhav Thackeray to help the production house in vaccinating 30,000 cine workers.
The Federation of Western India Cine Employees (FWICE) has about 2.5 lakh registered workers. (Input: Agencies)